Abstract
The research paper aims to study the factors related to incorporation of the artificial intelligence and big data in the business environment leading to rapid transformation leading to businesses expansion while riding the market trends, taking over of the competitions and other dynamics of the business environment. The need of conducting this research evolved from the recent events which have put many data mining companies under fire with the uncovering of the Big-Data scandals, manipulating and directing consumers' mindsets among masses to affect the favorable impressions. Furthermore, it has been also observed that business tends to seek assistance through its professionals, corporate and social networks to have price parity to achieve its strategic business goals and objectives.
Published Version
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