Emergence d'un nouveau systeme productif en agriculture

Abstract

Les changements qui affectent le modèle de production agricole, dans le nouveau contexte économique, peuvent être caractéhsés par un renversement de quatre principes fondamentaux d'organisation. La séparation de la conception et de la production qui était le principe moteur du productivisme est relayé par l'adaptation de la production au marché avec une différenciation des produits (ce que nous désignons comme une logique de qualité). Mais la standardisation exige néanmoins une adaptation des techniques de la production de masse aux contextes locaux, notamment assurée par l'organisation professionnelle des producteurs. La transformation du métier exige de nouvelles formes d'organisation professionnelle. De nouvelles activitès ayant pour base les exploitations agricoles peuvent, dans certains cas, s'inscrirent dans une nouvelle vitalité des zones rurales.Issues of innovation in the agricultural sector arise from the reform of the Common Agricultural Policy of the European Union, the accompanying reform of socio‐structural policies, the establishment of an agri‐environmental policy and the adoption of quality indicators based on the geographic origin of production. This paper deals with the shift in management principles and the transformation of systems of innovation. This transformation is described as a shift from a productivist logic (Fordism in agriculture) to a logic of quality that takes into account the diversity of demand and the opportunities linked to the rural location of production. The evolution towards precision agriculture is contributing to this shift. This new logic of production harms, to some extent, the professional organisation of farmers. The paper uses a schematic analysis of the old and emergent production models to show the relationships between the old and new logic of organisation.Fordist principles, especially the separation of design and production, are generally standard in agri‐food production systems. But agriculture is characterised by land‐based production and a family workforce that leads to a specific role for the professional organisation of farmers. After an analysis of this professional and productivist model, we show how the analysis leads to a structural crisis. We focus mainly on the endogenous mechanisms of a quality crisis and its contribution to a professional crisis. However, the professional crisis is a different type compared to the tensions that appear in Fordist labour management. At this level, the analogy with Fordism is not much help.We use four principles that are generally used in the literature, to describe an alternative productive system. The main features of organisational change in agriculture can be integrated into this model. Nevertheless, in agriculture, the new principles seem to correspond to a rather wide variety of organisations. It is not easy to predict the consequences for rural employment from this agricultural model of production change.