Embracing the industrial revolution: the impact of technological advancements and government policies on tourism development in Oman

Abstract

ABSTRACT This study explores the potential effects of technological advancements, such as artificial intelligence and other Fourth Industrial Revolution innovations, on the development of the tourism sector in Oman. By employing a sample of 304 respondents, this research uncovers the relationships between community participation, smart tourism infrastructure, governmental policies, and technologically advanced tourism development. We provide a detailed demographic analysis of the respondents and ascertain their preferences regarding tourist destinations and trips. Our study employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, and the analysis reveals significant direct and indirect associations between the variables. We find substantial evidence that community participation and smart tourism infrastructure positively impact governmental policies and technologically advanced tourism development. Additionally, government policies significantly influenced the development of a technologically advanced tourism sector. Importantly, we also demonstrate the mediating role of governmental policies in the relationships between community participation, smart tourism infrastructure, and technologically advanced tourism development. These findings suggest that Oman can drive sustainable growth in its tourism sector by embracing technological innovations, harnessing community participation, optimizing tourism infrastructure, and implementing effective governmental policies. This will position Oman as a leading technologically advanced tourist destination, attracting tech-savvy tourists and providing a balanced, enriching experience for visitors and local communities.