Abstract
Describes how MCB University Press has started to come to terms with the metamorphosis which electronic publishing offers. Sees a future where interactive multimedia products and services are the norm and are quite differently distributed, based on new alliances from within but also from outside the traditional players. Explores how MCB′s strengths might be used to succeed in the new frameworks and concludes that double‐loop action learning is the only viable way ahead. Identifies that authors will be a constant point of reference and that networked desktop PCs and networked homes will open vast new markets to those who can re‐present knowledge and information to gain and hold their attention. Outlines what MCB has done so far.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
