Abstract
E-Marketing is considered to be a process of exploring, creating, and delivering value to satisfy the needs and wants of a target market at a profit electronically. The widespread use of the internet has had an effect on much traditional marketing in Bangladesh, by prompting levels of competition amongst businesses and changing established marketing structures. This paper addresses the intension of the use of E-marketing strategies in business in Bangladesh. A total of 100 business owners were selected on a random sampling basis from Dhaka city in Bangladesh. A structured questionnaire was used to collect the required data. In analyzing data descriptive statistics were applied. The author has studied the published data to conceptualize the current scene of e-marketing progress in Bangladesh. They gathered data and information by using the primary and secondary methods. The study shows that in Bangladesh a praiseworthy rate of business owners have attained in online marketing and operating E-marketing tools for attracting qualified potential customers. The results also indicate that the policy implication to improve overall e-marketing and future prospects in the arena of E-marketing in Bangladesh. By developing and implementing E-marketing tools and techniques in business sectors in Bangladesh can take part in the implementation of the dream of digital Bangladesh.
Highlights
E-marketing plays a major and significant role in today's global economy, and is recognized as one of the prime contributor to economic, development and employment growth (Abrar et al, 2016)
DATA ANALYSIS AND RESULTS: The inclination of the business owner towards emarketing was the core focus of the study; a structured & closed ended questionnaire was prepared for them only
A large numbers of business activities especially marketing that can be done by using internet
Summary
E-marketing plays a major and significant role in today's global economy, and is recognized as one of the prime contributor to economic, development and employment growth (Abrar et al, 2016). The revolution in information technology (IT) and communications changed the way people conduct business today. Companies are investing huge money to implement and expand network and Internet technology (Gubbi et al, 2013). Waghmare (2012) pointed out that many countries in Asia are taking advantage of e-commerce and e-marketing through opening up, more than 2200 million internet users in Asia estimated in June-2019 (Internet World Stats, 2020; Zia and Manish, 2012). Numerous organizations have moved their marketing activities and operational activities on internet (Moss et al, 2013). Most of the Organizations are looking at the fresh open doors that are capable of maintaining strong partnerships with
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