Contextual Rapport of Peoples’ Attitude and Social Media on Buying Pattern

Abstract

This research paper focuses the effect of social media communication on peoples’ cognitive, affective and behavioural attitude at Dhaka City, Bangladesh. This research paper emphasises on several factors also such as frequency of using pattern, demographic information of peoples’ attitudes toward social media communication pattern. A self-administered questionnaire was allocated to people at Dhaka City in Bangladesh. A linear model was used as for data analysis. The study focuses that social media communication medium had depth component such as positive impact on city people such as in Dhaka. The outcome of the study revealed that people at Dhaka city who used social media for long periods have the most favourable attitudinal responses to social media marketing communications. Here social media was collectively considered and did not do any individual social media type separately. The location of data collection was only Dhaka city in Bangladesh where as other parts of Bangladesh could have been considered. The organisations who are selling brands or products should consider their selling techniques and strategies based on social media marketing activities and the different angles of usage and demographic basis when on each people or potential clients/customers. This study focused the favourable impact to cognitive, affective and behavioural elements among people in Dhaka city and in the declining stage, it is in purchase funnel model. This research is recommending provide attitudinal research on customer buying pattern in developing countries.