Email Marketing as a Business Promotional Media

Abstract

The purpose of the research is to easily offer products or services to prospective customers or customers through email marketing. By using email, it will be more effective and efficient when doing a promotion. So it will reduce the marketing cost, with greater generated revenue, because the market is more targeted. The method used in this research was a Descriptive method to describe the facts that are happening related with businessman/woman who is still not interested to use Email Marketing as a medium of online promotion to offer products or services. As a result, this Promotion will be done by loyal customers who will promote the products or services to their relatives, and the promotion will more effective and efficient compared to the direct way.