Abstract

Current elite studies argue that inequality produces negative externalities to elites, who may either promote democracy or adopt authoritarian measures in order to shield their interests from the actions of the rebellious poor. This article argues that elite framing of poverty and inequality in the press is a good thermometer of elite public response to such externalities. The press represents a communication tool shared by elites in the state, market, civil society, and, most evidently, the media itself. If inequality threatens elite rule, elites should share their concerns in order to move towards a solution. Since the literature links inequality and elite response, I propose undertaking a comparison of elite public responses to poverty and inequality in two South American cases with opposite records of inequality: Brazil and Uruguay. The article approaches elite framing of poverty and inequality in the press by analyzing opinion pieces and editorials in the main newspapers of both countries. Results invert the expected link between inequality and elite response. Elite framing of inequality in the Brazilian press did not suggest elite concern with externalities, neither an elite turn towards more democracy or authoritarianism. Contrastingly, a few Uruguayan elites did frame the poor as menacing.

Highlights

  • Current elite studies argue that inequality produces negative externalities to elites, who may either promote democracy or adopt authoritarian measures in order to shield their interests from the actions of the rebellious poor

  • Several elite studies suggest that inequality is important in explaining elite response to poverty (ACEMOGLU and ROBINSON, 2005; BOIX, 2003; REIS and MOORE, 2005; de SWAAN, 1988; de SWAAN et al, 2000)

  • Those authors argue that inequality generates negative externalities to elites, who may turn towards promoting distribution e0002 – 24/31

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Summary

Introduction

Current elite studies argue that inequality produces negative externalities to elites, who may either promote democracy or adopt authoritarian measures in order to shield their interests from the actions of the rebellious poor. Elite Framing of Inequality in the Press: Brazil and Uruguay Compared [...] The intellectual pressure that people make through newspaper articles [...] is valid because one starts redirecting state action. This article proposes a different approach by examining insertions of elites in the editorial and op-ed pages of the press It tests whether the basic premises of the mentioned models apply to Brazil and Uruguay in terms of the manner in which they frame poverty and inequality. Contradicting the expectations of the state-of-the-art literature, the results indicate that elites can promote public discussions regarding the poor without any sense of urgency, even in the context of high inequality in Brazil. In the quote, a Brazilian corporate leader argues that, if left alone, the state would be incapable of diagnosing actual needs and that elites are likely to benefit from channeling state action toward the "right direction"

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