Abstract
In a social context, Mobile Augmented Reality is a type of Augmented Reality which enables users to interact with the augmented environment. However, the degree of engagement and non-distraction of Mobile Augmented Reality has been of major concern to scholars. This is because Mobile Augmented Reality should be a focused, movable and engaged augmented environment which allows users to achieve the desired objectives. Therefore, this paper examines the engagement elements of Mobile Augmented Reality that promote social acceptance among users within the vast literature. These elements will enable Mobile Augmented Reality designers and developers to produce apps that will be able to enhance users’ interest and attractiveness in a fun way. Based on the critical and comprehensive review, there are 22 elements of engagement that have been used by previous researchers in the design of Mobile Augmented Reality apps. The 22 elements include; Aesthetics, Novelty, Usability, Feedback, Motivation, Attention, Perceived Control, Curiosity, Enjoyment, Self-efficacy, Friendliness, Social skill, Endurability, Interest, Immersion, Challenge, Satisfaction, User Autonomy, Improvement, Supportive, Trust and Interaction. This paper argues that the 22 elements are critical in producing an engaging Mobile Augmented Reality app. It is recommended for designers to consider these elements in ensuring that the users will be positively engaged with the Mobile Augmented Reality app.
Highlights
Augmented Reality (AR) introduces virtual objects into the real environment aimed at augmenting the environment
Theory of beauty is introduced to users so that they appreciate the message conveyed by the Mobile Augmented Reality (MAR) app
This paper discusses the key engagement elements that are vital to be applied in the design and development of MAR app
Summary
Augmented Reality (AR) introduces virtual objects into the real environment aimed at augmenting the environment. Knowledge about AR has greatly affected human-computer interaction (HCI) with the proliferation of Mobile Augmented Reality (MAR) apps and the provision of social support in various domains ranging from healthcare to tourism. The benefits of MAR apps include environment-awareness, wearability, mobility, flexibility, reminders, multi-modal, and visual alerts that promote constructive social interaction. Several previous studies have focused on the technical issues of MAR while there is limited study among the literature that explores MAR engagement elements. This paper explores MAR engagement elements that promote MAR social acceptance among users. These elements enable designers and developers to produce MAR apps that are able to attract and enhance users’ interest in a fun way to attract their attention in doing activities based on the app
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