Electronic Intermediaries Managing and Orchestrating Organizational Networks Using E-Services

Abstract

Organizations increasingly cooperate in organizational networks. Electronic intermediaries can provide all kinds of e-services to support the creation and management of such networks. While there has been substantial discussion on intermediaries matching demand and supply, there has been little analysis in relation to the management and orchestration of organizational networks. In this article we analyze an intermediary that uses e-services for orchestrating a network in the consumer electronics industry. The empirical results show that the coordination and management of networks requires specific expertise and skills which result in the rise of intermediary specialized in orchestrating such organizational networks. The primary value creation activity of the intermediary is leveraging the products, activities and knowledge of the specialized companies and providing e-services for orchestrating the organizational network to create short lead times, improve customer responsiveness and ensure adaptability.