Abstract

Many management information systems applications can be used to support businesses. One example is platforms that support electronic commerce, so retailers can sell products and services online. The use of electronic commerce applications is so common that virtually every smartphone owner has used them. In this research, the author evaluates the usability of mobile applications for electronic commerce in the Kingdom of Saudi Arabia and introduces a measure with which developers and organizations can evaluate the usability of their mobile applications. Applying quantitative research methods, including structural equation modeling, the research shows that three constructs—application design, application utility, and user interface structure—are the strongest predictors of both continued intention to use a mobile application and loyalty to the mobile application.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call