Electronic Advertising Content of Egyptian Hotels and its Role in Directing Customer’s towards their Brand

Abstract

The study aimed to identify the nature of the relationship between the electronic advertising content of Egyptian hotels as an effective marketing tool and the customer’s direction towards their brand. The study found a positive and influential relationship between the distinct electronic advertising content of Egyptian hotels and customers' preference for their brand. The study recommended that hotels should increase the interest in their Internet sites and benefit from them in advertising because of the large segment of customers who use these sites (especially social networks) and to create a distinct image in the customer’s mind about the brand, as the customer depends on the quality of the brand in making his purchasing decision.