E-Learning Continuance Intention Among Higher Learning Institution Students’ in Malaysia

Abstract

E-Learning is the teaching and learning approach that used the network technology as an important medium to support the conventional class activities. It becomes the worldwide issues in higher education institution to facilitate their students with E-Learning technology. There are many research is done to determine the effectiveness of e- Learning. This study focuses on individual continuance intention for the e-Learning services in Universiti Teknologi MARA (UiTM) as a support for traditional classes. The objective of this study is to determine the level of e-Learning continuance intention and identify the factors that lead to the acceptance or reluctant of continuity in using e- Learning services in UiTM. The questionnaire used in this research is based on the decomposed technology acceptance model (TAM) in the context of e-learning service proposed by Juan Carlos Roca et al. This model stated that e-Learning user's continuance intention is determined by user's satisfaction level with the conjunction of information quality, service quality, system quality, perceived usefulness, perceived ease of use, confirmation and cognitive absorption. The respondents are among UiTM students that have an experience using e-Learning service in their studies. The statistical result of this study shows that continuance intention towards e-Learning among UiTM students is moderate. This result is influence by two main factors: low in interpersonal influence and information quality in our e-learning services. The results of this research provide clear guideline to the organization to improve their e-Learning services in terms to get the students engagement.