Abstract
<p class="apa">The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.</p>
Highlights
The advancement of technology nowadays had impacted the way education being approached globally
Structural Equation Modeling (SEM) has been conducted by e-learning usage as endogenous variable and technology factor, exposure factor, content factor and social influence factor as exogenous variables
Research Hypothesis: The factor of technology, exposure, content and social influence are the motivational factors for e-learning usage among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia
Summary
The advancement of technology nowadays had impacted the way education being approached globally. Begun with the incorporation of computer into the classroom and with the heavy integration of the Internet into the education system, educational landscape had changed for good (Mosher, 2005). E-learning give place for asynchronous communication (El-Seoud et al, 2013; Giesbers et al, 2014) and synchronous communication (Marco, Penichet, & Gallud, 2013; Lesko Jr., 2012). Besides e-learning, the Internet fetched in the social media along. The social networking sites become vastly widespread regardless of geographical boundaries as well as cultural curtain (Pumper, Yaeger, & Moreno, 2013). Facebook is the most popular social networking site with approximately 1 billion users globally (Socialbakers, 2012)
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