E-learning adoption intention and its key influence factors based on innovation adoption theory

Abstract

This paper, from innovation adoption perspective, investigates people’s perceptions and attitudes toward adopting e-learning to explore the key factors affecting the e-learning adoption behavior in China. Based on Rogers’ innovation adoption theory, 33 factors of perceived innovative attributes will be quantificationally analysed to test the relationship between the perceived innovative attributes and adoption intention of e-learning by an analytic hierarchy process (AHP). The result shows that some factors of perceived innovative attributes, such as cost, quality, agility, schedule control, certification of degree, personal demands and so on, have more influence on peoples’ adoption of e-learning.