“El uso de las TIC en las experiencias de vacaciones poscovid: caso travelink”

Abstract

With the application until March 15, 2021, of sanitary measures to prevent and contain the arrival of people to Colombia infected with COVID-19, a bleak outlook began for the country's tourism sector; When in December 2019 it was expected that 2020 would be one of the best years in decades for this country's service sector, since Colombia was chosen as the best destination for tourism in 2020 along with Egypt and Croatia by the North American Association of Tour Operators (Valora, 2019). This situation has led to rethinking the way people travel and enjoy their vacations, raising the question of: How can ICTs be used by consumers to improve their tourism experiences in a post-pandemic scenario? In this context and thinking from the point of view of the demand (tourist), the proposal of TraveLink arises, as the first Mobile Application of self-guided tourist tours in Colombia.