Abstract
Today, companies have been forced to create new media with their customers that allow them to obtain the sales volume necessary to make a profit, which is why e-commerce is an invaluable tool for the sales department of the Business. Over the years e-commerce has evolved facing major challenges, especially those related to information security and the little Ecuadorian culture of buying online. However, thanks to the fact that in the last decade the number of Internet users has increased, this has allowed online sales to start increasing their amounts annually, however, compared with the rest of South American countries to Ecuador still It lacks much way to go not only in the implementation of secure web portals for Internet purchases, but also in computer culture and security rules in Internet users.
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