Abstract
The extensive usage of smart phones and digital applications has changed the lifestyle, this trend has also affected tourism, it has transformed the tourism industry ways to access visitors during travelling. Mobile applications are used for different purpose in tourism from booking, mapping, finding locations and payments. Mobile application usage is very common in Thailand. Though, the drivers behind increased use of such applications in hospitality enterprises and markets in Samut Parkan province is still unidentified and imprecise. On the basis of Theory of Acceptance this paper is targeted to identify the factors that drives tourist’s continuous intention to use mobile application. A purposive sampling was instigated in restaurants, food stalls, souvenirs shops in Bang Nam Pheung Market, compiling 415 useful survey responses to check that how different drivers such as personal innovation, awareness and destination infrastructure risk impact continuous intention to use mobile application. This study also examined the moderation effect of information knowledge on interconnection among Mobile applications drivers and tourist intention to uses the mobile applications. This study is offering several helpful points and recommendations for tourism organizations and government to effectively incorporate mobile application. Mobile application developers can also refer to this paper.
Highlights
The basic purpose of this paper is to explore the natural beauty that lies in Bang Nam Phueng, Bangkok
Apps was checked by developing a hypothesis H1 which was preceding significant relationship between personal innovation and continuous intention to use it was confirmed that personal innovation evoke tourist intention to mobile apps which is align with C.-Y
Chou, and Chang (2010) findings so it is suggested that person inclination towards using new technology significantly shape intention to use mobile applications
Summary
The basic purpose of this paper is to explore the natural beauty that lies in Bang Nam Phueng, Bangkok. This market place is unique as it comprises several shops of all varieties and every sort of element is available (Chuentako, 2019). The ancient culture, traditions, and value to the place with artistic styles and beauty impress every visitor. Bang Nam Phueng has a rich culture and temple. This study opens the doors of history and architecture style (Pongajarn, van der Duim, & Peters, 2018). The market launched in 2004 and the market is visited mostly by the local community the market deals with the basic needs of daily life such as foods and necessities. The below enlists some common barriers of mobile application adoption intentions; Variables
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