Abstract
The main purpose of the study is to determine the effects of tour guides’ self-efficacy levels and their autonomy perception levels on their job crafting behaviours. It is also aimed to determine their job crafting, self-efficacy, and autonomy perception levels. Besides, comparing guides’ job crafting behaviours in terms of their personal properties and demographic characteristics is also conducted within the framework of the study. Data were collected from 203 tour guides via survey method. Multiple linear regression analysis results showed that self- efficacy and autonomy perceptions of tour guides had an effect on their job crafting behaviours. Besides, job crafting, self-efficacy, and autonomy levels of tour guides were high. Lastly, there were significant differences in job crafting behaviours of tour guides in terms of their ages, license types, experiences, and active days at work in a year.
Highlights
Tour guides, frontline employees in the tourism industry (Lin et al, 2008; Tsaur & Lin, 2014) hold a mediatory position between the local community and tourists (Ap & Wong, 2001)
Regarding Tour Guides’ Job Crafting Levels in terms of Their Personal Properties and Demographic Characteristics In order to determine the differences in job crafting behaviours of tour guides in terms of their personal properties and demographic characteristics, t-test and Analysis of Variance (ANOVA) tests were conducted
Analysis of Variance (ANOVA) Tukey tests were conducted in order to assess job crafting levels of tour guides in terms of their ages, license types, experience, working types, and the number of active days in a year
Summary
Frontline employees in the tourism industry (Lin et al, 2008; Tsaur & Lin, 2014) hold a mediatory position between the local community and tourists (Ap & Wong, 2001). As leading visitors with preferred language and having skills and ability to interpret the cultural and natural heritage of a specific destination (WFTGA, 2020), tour guides have a notable influence on tourists’ satisfaction and impression related to the destination they visit and have the ability to transform a visit into a touristic experience (Reisinger & Steiner, 2006). It is widely known that tour guides frequently experience circumstances that they need to respond to tourists’ unexpected requests In their qualitative study, Wong & Wang (2009) have found that tour guides try their best to fulfil tourists’ nonsense demands and expectations; they have no chance to show their real emotions (anger, irritation, etc.); all they can do is to act taking tourists expectations into consideration. Today online platforms provide tourists with splendid opportunities for sharing both their negative and positive travel experiences with others as soon as they complete their tours (Ažić & Bačić, 2020)
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