Effects of Psychological Factors on Modal Shift from Car to Dockless Bike Sharing: A Case Study of Nanjing, China.

Xinwei Ma,Jianbiao Wang,Ruiming Cao

doi:10.3390/ijerph16183420

Abstract

The emergence of dockless bike sharing in recent years has reduced the usage of private cars, especially usage for short-distance trips (within 2 km). In this paper, a modified technology acceptance model (TAM) is proposed to investigate from the psychological perspective drivers’ willingness to shift to dockless bike sharing. The modified TAM includes the perceived usefulness of dockless bike sharing, perceived ease-of-use of dockless bike sharing, perceived health of dockless bike sharing, attitudes toward dockless bike sharing, and willingness to shift to dockless bike sharing. Data are obtained through offline communications with car drivers. The results show that two-thirds of car drivers are willing to use dockless bike sharing in short-distance trips. Perceived health, perceived ease-of-use, and perceived usefulness have significant positive effects on people’s attitudes toward dockless bike sharing. As expected, people’s attitudes toward dockless bike sharing are positively correlated with their willingness to shift. Policy implications are discussed to prompt the modal shift from private cars to dockless bike sharing according to the results.

Highlights

The increasing number of private vehicles across the globe has caused great social and environmental problems such as noise, traffic congestion, and air pollution [1]
We propose that people who perceive the health value of dockless bike sharing have a positive attitude toward it: Hypothesis 1 (H1)
We propose thatWe people withthat positive attitudes to dockless bike intention explained in previous propose people with positive attitudes sharing system more system likely toare shift to it: to dockless bikeare sharing more likely to shift to it: Hypothesis 66 (H6)

Summary

Introduction

The increasing number of private vehicles across the globe has caused great social and environmental problems such as noise, traffic congestion, and air pollution [1]. Bike-sharing systems have been adopted to reduce the use of private cars in short-distance trips [2,3,4,5]. Previous studies have shown that bike sharing is flexible, economical, and good for health; it helps cut down emissions, ease congestion, and reduce fuel usage; and it supports multimodal transport connections [6,7,8,9]. Docked bike sharing system requires users to rent bikes from and return them to designated docking stations. Dockless bike sharing system users can park bikes in physical or geo-fencing designated parking areas, or just scatter them in any areas accessible to other users [11]

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Methods

Results

Discussion

Conclusion