Abstract
The present study investigated the effects of profanity, touch, and sex of the counselor on perceptions of the counselor and on behavioral compliance. Ninety six undergraduate psychology students attended a self help presentation on principles of mental health, according to rational-emotive theory. At the end of each presentation the counselor recommended that the subject pick up a book request card (initial compliance) and mail it away (delayed compliance) in order to receive a free copy ofA New Guide To Rational Living. The subjects were also asked to rate their preceptions of the counselor on the dimensions of expertness, attractiveness, and trustworthiness. The results indicated that the use of profanity led to significantly lower perceptions of trustworthiness and a significantly lower level of delayed compliance. Female counselors were rated as more expert, attractive, and trustworthy as compared with male counselors. There was no effect of touch on any of the dependent measures. Implications of these findings for the rational emotive therapist are discussed.
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