Abstract
Because online platforms have been among the hottest places for information diffusion and discussion, a number of online news outlets operate content channels and provide news content. With this trend, political orientation is also considered an important research topic in online environments. Thus, we aim to examine the effects of the political orientation of online news outlets on the sentiment scores of news content and user comments. We also address the political orientations of candidates in the election period. Based on 550 pieces of news content and 44,446 comments from eight online news outlets in Korea, we computed the sentiment scores of news titles and user comments. The results show that the political orientations of online news outlets and candidates have notable impacts on the scores in terms of both titles and comments. Based on the findings of this study, both implications and limitations are presented.
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