Effects of Motivation to Participate in Volunteer Activities among Cosmetology Students on Self-fulfillment and Persistent Participation

Abstract

Purpose: The purpose of this study was to identify the effects of motivation to participate in volunteer activities on self-fulfillment and persistent participation among cosmetology students and to provide basic data to encourage volunteering in the field of cosmetology.Methods: The survey extended from June 1 to June 10, 2023, and a total of 280 copies were distributed to university students majoring in cosmetology during their 4-year course at a university located in Daegu, Gyeongbuk. After excluding 8 copies, 272 copies were used for final analysis.Results: Among several participation motivations, this study revealed that increasing self-development motivation, purposive motivation, and leisure motivation had a significant positive effect on ability exhibition and purposeful ideal realization. Self-development motivation and purposive motivation had a significant positive effect on persistent participation in volunteer activities, whereas purposive motivation and leisure motivation had a significant positive effect on participation intensity. Further, the results showed that purposeful ideal realization and ability exhibition had a significant positive effect on self-fulfillment and participation intensity.Conclusion: It was confirmed that higher motivation to participate in volunteer activities among students majoring in cosmetology increased their self-fulfillment. Further, a higher rate of persistent participation in activities enhanced purposeful ideal realization in self-fulfillment, and a higher level of ability exhibition increased persistent participation in volunteer activities.