Abstract

There is a prevalent belief that more attention from top managers towards the basic values and culture of an organization will result in enhanced levels of productivity and creativity. Recent research in the area of transformational leadership emphasizes the significance of senior management in formulating and conveying a clear vision for the organization, exemplifying this vision, fostering innovation, providing support to employees, and involving them in decision-making processes pertaining to their work. The objective of implementing these strategies is to enhance productivity by fostering increased job satisfaction and professional self-assurance among personnel. The formulation of a company's strategy should align with the most probable pathways to achieve success in attaining the company's objectives. The implementation of organizational strategy and effective leadership results in the establishment of a prosperous organization. The study examined the potential achievement of an organization's goals and objectives via the integration of strategic planning and effective leadership. The present study is grounded on extensive research drawn from a diverse range of peer-reviewed scholarly publications pertaining to the subject matter of leadership and organizational strategy in relation to performance. To establish the causal relationship between organizational strategy and performance, several studies have been examined by scholars. This study empirically evaluates many hypotheses and validates them via a comprehensive analysis of the works of various authors.

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