Abstract

Effects of Internal Marketing on Job Satisfaction Among Islamic Bank Employees in Sabah: A Review Paper

Highlights

  • Malaysia’s financial services industry has an increasing turnover rate from 7.4% in 2012 to 13.3% in 2013 (Willis Towers Watson, 2013)

  • The turnover rate will increase if employees are dissatisfied; it will negatively impact organizational effectiveness (Adigwe & Oriola, 2015)

  • Malaysia’s Islamic finance talents do not have formal Islamic finance qualifications. This is supported by Hassan, Albasri, Rusli, & Ahmad (2018) whereby professional bankers with a background in modern economics or conventional law lack Islamic economics principles on how Islamic banks operate

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Summary

Introduction

Malaysia’s financial services industry has an increasing turnover rate from 7.4% in 2012 to 13.3% in 2013 (Willis Towers Watson, 2013). The turnover rate will increase if employees are dissatisfied; it will negatively impact organizational effectiveness (Adigwe & Oriola, 2015). Employee turnover is a complex business problem that entails business leaders’ participation; losing well-trained workers negatively affects profitability, productivity, and administrative sustainability (Jehanzeb, Hamid, & Rasheed, 2015). Malaysia’s Islamic finance talents do not have formal Islamic finance qualifications. This is supported by Hassan, Albasri, Rusli, & Ahmad (2018) whereby professional bankers with a background in modern economics or conventional law lack Islamic economics principles on how Islamic banks operate. There is limited opportunity for professional training in Sabah to enhance Islamic banking skills among bank employees (Amir, The Borneo Post, 2016)

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