Abstract
The purpose of this study is to explore the effects of innovation strategy on the firm performance. This study was conducted on manufacturing firms in İstanbul in Turkey. Factor analyses and multiple regression analyses were conducted to the data compiled by questionnaires. The innovation strategy explains financial performance more than other dimensions of firm performance. It can be concluded that the innovation strategy of Turkish manufacturing firms leads them to improve their financial performance. Also, the innovation strategy leads these firms to improve their customer performance, internal business processes performance and learning and growth performance.
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