EFFECTS OF ENVIRONMENTAL IRREGULARITIES ON STABILITY AND SATISFACTION OF RIDE-HAILING OPERATORS IN LAGOS STATE

Abstract

In Lagos State, environmental anomalies including traffic congestion, poor road system, and inadequate security infrastructure have had impact on the viability and satisfaction of ride-hailing providers. The purpose of the study is to examine the effect of environmental irregularities on stability and satisfaction of ride-hailing Operators in Lagos. The survey research method was used, and the study used purposive sampling technique, with copies of questionnaire distributed to riders selected across six local government areas in Lagos State (Eti-Osa, Lagos Island, Mainland, Ikeja, Alimosho and Ikorodu). The study's findings revealed a positive and significant relationship between environmental irregularities, stability and satisfaction of ride hailing Operators. The study recommended among others that government should act as a matter of urgency, reviewing laws and tariffs on a friendly and manageable note, ensure better security network system and improve strategic road networks across all areas of the state for ride hailing Operators to enhance competitive advantage for their increased profits for incomes which would reduce the impact of commissions charged by e-hailing companies. This will help to improve the performance level in ride hailing operators. The study suggested that further research is encouraged on competitive advantage and strategies for increasing profits among ride hailing Operators