Effects of dyadic communication on race-based impressions and memory

Abstract

In an experimental study, we examined the effects of dyadic communication and implicit racial attitudes on impressions formed of Black versus White individuals. Participants viewed a graduate application of a student depicted as a Black or White male and then had a conversation about the applicant with another student (or not) before individually rendering judgments of him. Subjective impressions were more favorable for the Black than White applicant among participants in the communication condition, conversations about Whites included more negations, and participants wrote longer narratives in which they were less likely to mention race when they had previously communicated than when they had not. Communication also disrupted the association between implicit racial attitudes and memory for the applicant’s Graduate Record Examination (GRE) scores: Those with negative racial attitudes remembered the Black applicant as having lower GRE scores than the White applicant, but this effect was eliminated following communication. Findings are discussed with reference to audience tuning, shifting standards, and attitude–behavior consistency models.