Effectiveness of using visualization technologies in construction

Abstract

This article describes the relevance of using 3D visualization technology for construction projects. Despite the fact that the construction industry is not knowledge-intensive and is rather conservative in the implementation of innovations, these technologies can increase its competitiveness and ensure sustainable development of the country’s economy. Advanced technologies allow increasing the company’s revenues, reducing the cost of production, increasing the competitiveness and image of the company. They help to maintain current market positions and conquer new market segments. The use of innovations in the construction industry helps to optimize the use of the entire resource potential of the enterprise, increase the efficiency of using its labor, material, financial and information resources, reduce the cost of construction and installation work, accelerate the speed of information exchange and improve marketing activities. Innovations in the construction industry are introduced at all stages of the life cycle of a construction object: at the stage of project investment, design of a construction object, use of resource-saving and advanced construction technologies, use of energy-efficient building materials, application of innovations in marketing, production organization and personnel management. 3D visualization technologies play an important role in the management of construction stages and design of construction objects. However, today, not enough attention is paid to the economic assessment of the effectiveness of using 3D visualization technology for a particular enterprise. In this regard, the degree of elaboration of the topic is insufficient, and the research topic is relevant.