Abstract

Worldwide serious reservations are being expressed about the ability and competency of the public sector to deliver agricultural extension services, especially in developing countries such as Pakistan which is faced with serious financial difficulties. Consequently, the government is looking for alternative extension paradigms that are cost-effective and client-oriented. To this end the government of Pakistan is inclined towards privatizing the provision of agricultural extension services as a means to promote a second ‘Green Revolution’. This study was conducted among cotton farmers in the Punjab Province to examine the comparative effectiveness of public and private sector extension as perceived from the stakeholders. Data were collected from 52 contact farmers of both extension systems. A number of biases were identified in both systems; namely, a preference for farmers with better education and larger landholdings than their noncontact farmer counterparts. Overall, neither system appears to be working for the benefit of the wider farming community.

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