Dissemination of organic farming knowledge through model farmers: exploring the BioRegio Betriebsnetz in Bavaria, Germany

Abstract

ABSTRACT Purpose This study explores the BioRegio Betriebsnetz (BRB) in Bavaria, a unique policy-initiated, farmer-based knowledge provider network that disseminates knowledge on organic farming and complements agricultural advisory services (AAS). This study aims to identify the characteristics and attributes critical to the successful implementation of knowledge provider networks and make recommendations based on the findings. Design/Methodology The data are based on background information from the state and an online questionnaire completed by 22 BRB farmers. Based on the questionnaire results, further in-depth interviews have been conducted among eight of the model farmers. Findings Farmers are generally satisfied with the BRB, noting the low amount of extra effort required to participate, which aligns with the network’s purpose. The excellent organization of the supervising authority and possibility of exchanging knowledge with other farmers in the BRB are deemed positive. The results have shown little demand for farmer-to-farmer talks. Practical implications Networks such as the BRB require thoughtful selection of model farmers, low levels of bureaucracy while providing good support, and consideration of the local agricultural context. Theoretical implications The paper presents an expanded view of knowledge transfer through model farmers in the context of farmer-to-farmer talks. It also identifies the necessary factors for the successful introduction of a knowledge provider network. Novelty/Significance of the study The BRB is unique in its design and structure, providing new insights into building knowledge provider networks.