Abstract

In the renewable energy source (RES) market, which is highly atomized, business events play an important role in supporting inter-organizational cooperation. The aim of this paper was to examine the impact of three characteristics of the events, namely, the location of the event, type of event (brokerage event versus company mission), and type of leading partner (public versus private), on the effectiveness of the business events (expressed by the number of meetings during an event and the number of partnerships initiated as a result of these meetings). We analyzed 304 promotional events organized in the European RES market. We employed basic statistical tests to verify our hypotheses. Our findings suggest that (1) the numbers of meetings and partnerships differ depending on the event’s location (country and region of Europe), (2) the type of the event (brokerage event versus company mission) affects the numbers of meetings and partnerships (in particular, during brokerage events (BEs), significantly more meetings take place than during company meetings (CMs)), and (3) the type of an event’s leading partner (public versus private) has no impact on the numbers of meetings and partnerships. With its findings, this paper contributes to RES market development and the theory of inter-organizational relations. It presents meaningful implications and recommendations for enterprises, business networks, and event managers operating in RES markets.

Highlights

  • Society and the economy face a challenge of the transformation of the structure of energy sources

  • Upon analyzing the results presented on the map, please note that there are many countries with too low a number of recorded events for conducting a statistical analysis

  • Our study offers meaningful implications and recommendations for enterprises, business networks, and event managers operating in renewable energy source (RES) markets

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Summary

Introduction

Society and the economy face a challenge of the transformation of the structure of energy sources. Of the energy consumed in the EU is to come from renewable sources [1,2,3,4,5,6]. The implementation of this plan will have a positive impact on the quality of the natural environment. The enterprises play a crucial role in this long-term process. Their capacity and efficiency determine the pace of the transformation. The market for the production and assembly of equipment for obtaining renewable energy is fragmented/has a different structure in individual

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