Motivation and experience in symbiotic events: an illustrative example grounded in culture and business events

Abstract

ABSTRACT This article explores the relation between motivation and experience in attendees at different types of events. There has been relatively little research into the experience dimensions of event attendees, or to what extent different motivations affect the experience, even in the events literature, motivation has been a central topic. Both academia and industry recognise event attendees’ motivations as an important factor that helps us to understand developments in a broader framework. However, further research in this area is needed to understand how motivations and experience are related and how this relationship develops in different types of events. We used the Event Experience Scale in a survey conducted at two different events. This paper concludes with some critical observations identifying similarities and differences in motivations and experience at two different types of events, suggesting new pathways for further research.