Abstract
One of the basic necessities of every human being is shelter. Every individual seeks for a better place to fulfil this necessity. The sector of real estate is the one which helps the individuals to fulfil the need for a home for living. The real estate business helps to build houses, office buildings and other structures according to the needs and requirements of the people. The sector of real estate business is fast growing in developing countries like India, because of huge level of population, increased number of nuclear families and also because of the enhanced levels of income. The main aim of the study is to explore the effect of the perception of the consumers on the purchase intention of the consumers regarding apartments. The study is done among the customers of Chennai. Respondents are selected through simple random sampling. The data needed for the study is collected through a questionnaire and analysis is done using regression. Findings of the study reveal that the purchase intention was highly influenced by the consumer perception.
Highlights
According to Maclennan (2002), the housing is featured with a lot of attributes. Many of such attributes are the consequence of the internal features and external features of the house itself like the
The findings showed that the consumers of real estate value the service delivery of the agency of real estate but do not value the agents in real estate
RESEARCH METHODOLOGY The study shows the relation between consumer perception and the purchase intention of the customers regarding the purchase of apartments
Summary
According to Maclennan (2002), the housing is featured with a lot of attributes. Many of such attributes are the consequence of the internal features and external features of the house itself like the. The external features include ease of accessibility of the utilities, facilities, services provided, location and so on Balathandayutham and Sritharan (2012a), Balathandayutham and Sritharan (2012b), Balathandayutham and Sritharan (2012c), Balathandayutham and Sritharan (2013a), Balathandayutham and Sritharan (2013b), Balathandayutham and Sritharan (2013c), Balathandayutham and Sritharan (2013d), Balathandayutham and Sritharan (2014a), Balathandayutham and Sritharan (2014b), Balathandayutham and Sritharan (2014c).
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
