Effectiveness of Computer-Assisted Visual Multimedia Instructions on Improvement in Business Administration Skills Among Widows in Rural Communities

Abstract

This study determined the impact of computer-assisted visual multimedia instructions (CAMI) on improvement in business administration skills among widows in rural areas using a quasi-experimental design. The result showed that at Time 1, the widows in both the control and CAMI groups reported low knowledge of business administration skills such as teamwork, delegation, supervision, financial management and customer service skills. After CAMI, the widows significantly differed with those in the treatment group reporting significantly higher mean scores on all the measures of business administration. Widows in CAMI group (unlike the control group) also reported an improvement in their business start-up intentions.