Effectiveness of a Selective Advising Program in Reducing the Degree of Compulsive Buying Behavior among Umm Al-Qura Female Students

Sawzan S Basyouni

doi:10.5539/ies.v11n1p127

Abstract

The present study is an attempt to investigate the effectiveness of a selective advising program in reducing the degree of Compulsive Buying Behavior among female students, Faculty of Education at Umm al-Qura University. The sample consisted of (200) female students to verify the validity and reliability of the tool. The quasi-experimental method was utilized through two groups (experimental and control). The results indicated high rates of compulsive buying among the participants (18-30) years, where there was a great difference between the items of the scale and a great desire for buying for many reasons. The study results showed that there are statistically significant differences between the mean scores of experimental and control groups at the pre- and post-test in the compulsive buying scale, significant at (0.005) in favor of the pre- and post-test. There are also statistically significant differences between the mean scores of the experimental group at the pre- and post-test in the compulsive buying scale, significant at (0.005) in favor of the post-test, i.e. the selective advising program decreased the rate of Compulsive Buying Behavior. The results also showed that there are no statistically significant differences between the mean of the experimental group ranks in the post- and follow-up test, which reveals that the advising program is being effective.

Highlights

Oniomania is a term that describes compulsive desire or buying obsession
Researchers agree on functional weakness associated to the disorder, there is a considerable controversy concerning the classification of Compulsive Buying Disorder (CBD), whether it is a separate disorder or it is associated to another one, such as obsessive compulsive disorder (OCD), mood disorders, or drugs abuse disorders
The problem of the present study is defined in the following questions: 1) What is the ratio of compulsive buying prevalence among female students at Umm Al-Qura University?

Summary

Introduction

Oniomania is a term that describes compulsive desire or buying obsession. It is called compulsive buying; an obsessive feeling to get artificial and temporary delight that terminates after purchase. It occurs due to emotional vacuum, feeling anxious or fear of refusal. It is utilized as a method of avoiding pressure, feeling good and forgetting sorrows and distress. It indicates impulse control disorder, since it is followed by regret, frustration, anxiety as well as psychological and physical disorders. Researchers agree on functional weakness associated to the disorder, there is a considerable controversy concerning the classification of Compulsive Buying Disorder (CBD), whether it is a separate disorder or it is associated to another one, such as obsessive compulsive disorder (OCD), mood disorders, or drugs abuse disorders

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Conclusion