Abstract
This article describes how commercial banks use digital marketing technology. The purpose of the research is to study effective methods of digital marketing technologies in commercial banks of Uzbekistan. However, the following problems in the provision of remote banking services by commercial banks in our country affect the quality of commercial banks' services: -non-delivery of banking services to consumers of bank services with effective use of marketing technologies; -Actual segmentation of the client base by static and dynamic attributes; - Increase in sales due to the preparation of personal offers and marketing campaigns in various communication channels; - Increasing control over sales performance due to relevant marketing analytics.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
