Abstract
The purpose of the article is to develop a strategy for the forming a strong cluster of secondary vocational education in Russia. In the era of globalization, toughening competition in the global education market, high economic and political risks, the development and implementation of an educational institution development strategy requires a search for new approaches and the development of new methods and ways to implement it. The paper proposes a model of breakthrough positioning of institutions of secondary vocational education, by which it is possible to identify effective strategies of institutions and to carry out their ranking. The work carried out the positioning of institutions of secondary vocational education on the modified matrix of Cagan and Vogel and proposed strategies for their development in accordance with the position taken. The article developed a tool for identifying the strategic priorities of institutions of secondary vocational education, which allows to identify promising dominants of the strategic development of organizations and their financing. When using the positioning model, it is shown that not all types of positioning can be effectively used by an organization, and an untimely choice of a more promising strategy can be unsuccessful for an institution.
Highlights
In the era of digitalization of the economy, more and more functions in various spheres of economic activity are performed under the control of information technologies, the development of which is sufficient, and a necessary condition for successful activity in any field
For secondary vocational education (SVE)-generics, the strategic positioning model can be represented by the following matrix: Y
"Cash cow" is a good option for the development of the promotion strategy, which allows for a long time to operate the SVE brand, in this case, the educational institution receives additional financial flows and attracts consumers for old achievements
Summary
In the era of digitalization of the economy, more and more functions in various spheres of economic activity are performed under the control of information technologies, the development of which is sufficient, and a necessary condition for successful activity in any field. In these conditions, there are many professions that do not require deep theoretical education, but require specific practical skills and knowledge of applied software products and digital devices for the effective performance of professional functionality.
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