Abstract
Concepts, practitioners, context and origins - introduction to contemporary public relations, practitioners, organizational settings, historical origins foundations - ethics and professionalism, legal considerations, theoretical underpinnings, communication and public opinion, media and media relations management process - step one - defining public relations problems, step two - planning and programming, step three - taking action and communicating, step four - evaluating the program the practice - business and industry, government and military, non-profits, health care and education, trade associations, professional societies and labor unions.
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