Effective Organizational Communication: in Search of a System

Abstract

Opening with the discussion of preconditions for an effective organizational communication system development, the article suggests a functional comprehensive communication system model as a tool for supporting effective communication to reach individual and integrated goals at an organization. Research literature results put forward a framework of internal and external forces, impacting upon a communication system at an organization, and produce a unique and grounded, structural and dynamic organizational communication system model, based on the matrix of organizational communication stages. The article singles out the features of the organizational communication system and the effectiveness criteria determining its internal communication sub-system. It concludes with a consideration of communication system development possibilities to practically secure an effective and functional communication system at an organization.