Abstract
This study examines the communication strategies of educators within a specific video, drawing on Bandura's theory. Through qualitative analysis, this research scrutinizes data gleaned from a YouTube video. The findings of this study reveal that the teacher adeptly employs a range of impactful communication strategies when teaching language to children. Notably, the teacher captures the children's attention by incorporating captivating elements, including vivid colors, pertinent visuals, enjoyable and lively vocal tones, and fostering positive interactions between the teacher and the children.
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