EFFECT OF TRANSPARENCY OF ONLINE RECRUITMENT AND SELECTION ON ORGANIZATIONAL PERFORMANCE AT THE SAFARICOM PLC

Abstract

Safaricom PLC adopted an integrated offline and online system, in attempts to re-engineer the recruitment and selection process and to enhance efficiency, accountability and transparency in service delivery to clients. Nevertheless, online recruitment and selection system raise a range of issues including cost, security, confidentiality, authentication, control of assessment conditions, control over practice and equality of access. The study determined the effect of transparency on the performance of Safaricom PLC. The study was anchored on diffusion of innovation, resource based and equity theories. Descriptive survey research design was employed. The study targeted ninety-four (94) managers, senior managers, HODs and general managers at the Safaricom PLC and since the target population was small, a census was done. Primary data was collected where questionnaires were used to gather information from the respondents. The study used both qualitative and quantitative data. Data analysis was done using descriptive statistics and inferential statistics. Descriptive statistics and inferential statistics were generated through regression analysis. Descriptive results showed that respondents agreed that transparency of online recruitment and selection affected organizational performance at the Safaricom PLC since the indicators had a composite mean of 3.72. Transparency significantly and positively affected organizational performance (β = 0.089, p = 0.002). The study concludes that the role played by managers and human resource department in the process of online recruitment and selection process should be as transparent as possible to mitigate cases of fraud, wrong employee selection hence lowering the reputation of the company. The study recommends that setting the right expectations for the employees from the beginning should be enhanced in organizations as it leverages their motivation and makes them accountable.