Abstract
In order to find out the effect of skin change recognition due to mask wearing in this study on home beauty device selection attributes and purchase intentions, a total of 308 women in their 20s were surveyed. As a result of the current status and research on the selection attributes and purchase intentions of home beauty devices due to mask wearing, the higher the awareness of skin changes due to mask wearing, the higher the brand, quality, and price of home beauty devices. The purchase intention of home beauty devices also shows that the higher the awareness of skin changes caused by mask wearing, the higher the purchase intention of home beauty devices. As a result, it can be seen that the higher the price, quality, and brand of skin change recognition due to mask wearing, the higher the purchase intention.
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