Abstract

The purpose of this study was to investigate the affecting factors for hygiene knowledge, hygiene attitude and of beauty industry employed on hygiene management base of beauty-related business mediating organizational loyalty. The accomplish this objective, a literature review and a questionnaire survey were performed. Random sampling was conducted in February to April 2021 on beauty industries in Seoul. Out of each 100 questionnaires, hair shops, skin care shops and nail shops, and 300 were analyzed using PASW Statistics by Statistical Package for the Social Sciences 18.0. The frequency to figure out general characteristics, factor analysis, reliability analysis, correlation analysis and hierarchical regression analysis. The result was the lower level of the hygiene knowledge, higher level of the human hygiene attitude, affected higher hygiene management mediating organizational loyalty. Higher level of the organizational loyalty affected higher hygiene management. It is demanded hygiene program to upgrade the level of physical hygiene attitude for increasing hygiene management. It is important to make effort to enhance organizational loyalty.

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