EFFECT OF CSR AND ENTERPRISE RISK MANAGEMENT SYSTEM ON CORPORATE REPUTATION: AN EMPIRICAL STUDY

Abstract

Purpose: This research looks into the connection between CSR and ERM to determine their relative value to businesses. The theoretical model was founded on a thorough literature analysis, and it was anticipated that an organization's CSR and ERM system's ability to inspire trust and commitment among its workforce would, in turn, help the business improve its public image. Methodology: Participants in the study were those working for private banks in Delhi. A total of 340 employees were selected at random for this empirical study. SPSS version 22 was used to perform statistical analyses on the gathered data. Regression analysis was used to validate the model. Findings: Both ERM and CSR initiatives have been found to positively impact a corporate reputation (CR). In addition, empirical findings indicate that employee commitment and trust in the company mediate the connection between CSR activities and CR. The findings indicated that Employee-focused ERM system and CSR actions improve corporate reputation among banks’ employees. Practical Implications: The research explores the intervention impacts of trust and commitment of employees on the connection between CSR behaviours and CR. Therefore, the conceptual framework based on a thorough literature analysis anticipated that trust and commitment among employees may be built through the CSR practices of a company, which may contribute to the growth of the CR of the firm. Originality/value: This empirical study will provide a more in-depth understanding, through practical implementation, for primarily private banking in India. All of these things set this study apart from similar empirical investigations done in the United States and Europe in the past. To sum up, this empirical study will provide more understanding through actual application, mostly for private banking in India. Keywords: Enterprise risk management, Corporate Reputation, Organizational Commitment, CSR, Trust Paper type: Research paper