Abstract
Startup business in Indonesia has become a popular way to start the business. Startup is as well a promised business in thefiled og investation and pay/salary. Does pay and facility is suit well with their job description and makes the engage to company? This paper tests the hypothesis that compensation and benefit have effect on employee engagement with organisation brand in between. Result shows that organisation brand failed to be mediating variable just because only compensation who have effect, that is on organisation brand and employee engagement. Which engagement is affected as well by compensation.
Highlights
Few years in Indonesia, there are some distraction by some online application that provide any services needed by the citizen
In the calculation of the effect of compensation, benefit, and organization brand to employee engagement using multiple regression method, determinant coefficient is 0.532 which means dependent variable employee engagement is 53.2% defined by independent variable compensation, benefit, and organization brand while the rest are another variable we don’t say in this research
The significance amount is 0.000 for organisation brand, 0.030 for compensation, but 0.110 for benefit. It means that compensation and brand has significant effect on employee engagement but benefit is not
Summary
Few years in Indonesia, there are some distraction by some online application that provide any services needed by the citizen. Such as riding, sending packages, food, even home cleaning and beauty services. This kind of disruption on transportation business known as online ojek. Few player in this business are Gojek from Indonesia, Uber from US or Grab from Malaysia. The government have huge attention about startup They made some e-commerce roadmap about universal service obligation (USO) and incubator program and tax
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