Employee Engagement in Finance - Banking Organizations in Vietnam: a Meta-Case Approach

Abstract

Purpose: The research objective of this article is to approach the diverse situations of commercial banks in Vietnam in examining employee engagement in order to create effective employee classes in performing tasks. This, in turn, ensures the stability in growth and creates a proud and traditional organizational culture. Theoretical framework: The study has reviewed and selected the core contents of previously published studies globally to come up with its own research framework with Employee Engagement latent variable as the center, and other 7 main observed variables. At the same time, the study uses two groups of latent variables, JS and EA, respectively, to refer to job satisfaction and external attractive factors for employees of commercial banks in Vietnam. Design/methodology/approach: Research designed in an inductive manner. However, conducting the research through a mixed method is still necessary for better conclusions. The author approached some typical commercial banks at once (also called, the meta-case approach, which includes the traditional approaches to Multiple Regression analysis and new assumptions in the approach, along with SEM-CB analysis). Findings: Research has shown a relationship between the latent variables, Employee Engagement, Job Satisfaction and External Appeals. The correlation between variables in assumed cases show the importance of different groups of factors affecting the ultimate goal of the human resource management process in commercial banks. It is the loyalty to the organization of the employees. In particular, the outstanding factors that can be further analyzed are Promotion opportunities, Moral standards ​​and Organizational brand. Research, Practical & Social implications: The study is a good reference for the system of commercial banks, especially with the unique characteristics of commercial banks in Vietnam. In addition, having loyal employees creates enduring businesses. Originality/value: The research has been conducted by the author, ensuring standards of research and ethical factors in publication. It contributes additional material to specialized research in Management, Human Resources and Business in general.