Abstract
PurposeThis study investigates how autonomous vehicle (AV)-related electronic word-of-mouth (eWOM) of different polarities affects attitude and perceived risk from the perspectives of both passengers and pedestrians and whether any gender differences exist. It also seeks to identify AV-adoption user archetypes.Design/methodology/approachAn online experiment was conducted, manipulating eWOM polarity (positive, negative or mixed) as a between-participants factor.FindingsWhile eWOM polarity did not affect attitude, perceived risk was the highest in the mixed eWOM condition. Males and females differed from each other in terms of attitude toward AVs from a passenger perspective, attitude toward AVs from a pedestrian perspective and perceived risk for passengers in AVs. Four AV-adoption user archetypes were identified: AV watchfuls, AV optimists, AV nonchalants and AV skeptics.Originality/valueThe paper contributes to the AV adoption literature by adding the effects of eWOM. It not only sheds light on how AV-related eWOM polarity affects attitude and perceived risk but also teases out nuances from the perspectives of passengers and pedestrians as a function of gender.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.