Abstract

Di era digital ini, WhatsApp telah menjadi platform komunikasi interpersonal yang populer, termasuk bagi para pasangan. WhatsApp, sebagai salah satu aplikasi pesan instan yang paling populer di dunia termasuk Indonesia, telah memberikan perubahan signifikan dalam dinamika ilmu komunikasi. WhatsApp menyediakan berbagai fitur seperti pesan teks, panggilan suara, dan panggilan video, yang memungkinkan pasangan untuk tetap terhubung secara real-time meskipun berada di tempat yang berjauhan. Komunikasi interpersonal melalui WhatsApp memungkinkan adanya kemudahan dalam berinteraksi, yang pada awalnya dilakukan dengan tatap muka, kini dapat dilakukan secara virtual dengan teknologi komunikasi yang terus berkembang. Penelitian ini bertujuan untuk menganalisis efektivitas WhatsApp sebagai media komunikasi interpersonal bagi pasangan. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan literatur review. Data diambil dari artikel jurnal, buku, laporan penelitian, dan sumber akademis lainnya yang membahas penggunaan WhatsApp dalam komunikasi interpersonal pasangan. Hasil penelitian menunjukkan bahwa WhatsApp merupakan aplikasi yang sering digunakan dalam komunikasi interpersonal pasangan karena fiturnya yang memungkinkan pengiriman pesan teks, panggilan suara dan video, serta pesan suara dan video. WhatsApp memberikan kemudahan dalam frekuensi dan intensitas penggunaan yang tinggi, yang dapat memperkuat ikatan emosional dan memberikan rasa kehadiran meskipun secara fisik terpisah. Manfaat dari penggunaan WhatsApp antara lain kenyamanan, aksesibilitas, ekspresi emosi yang kreatif, dan peningkatan kualitas hubungan. Namun, terdapat tantangan seperti kesalahpahaman akibat kurangnya isyarat nonverbal, ketergantungan yang berlebihan pada WhatsApp, serta masalah privasi dan keamanan. Faktor-faktor yang mempengaruhi efektivitas komunikasi melalui WhatsApp antara lain tingkat kepercayaan antara pasangan dan kompetensi digital dalam menggunakan aplikasi ini. Kesimpulannya, WhatsApp adalah alat komunikasi yang efektif untuk pasangan dengan catatan bahwa tantangan seperti kesalahpahaman dan ketergantungan perlu diatasi. Tingkat kepercayaan dan kompetensi digital merupakan faktor penting yang mempengaruhi efektivitas komunikasi melalui WhatsApp. Penelitian ini memberikan wawasan bagi pasangan tentang cara menggunakan WhatsApp secara efektif dalam komunikasi interpersonal mereka serta memberikan dasar untuk penelitian lebih lanjut. ABSTRACT: In this digital era, WhatsApp has become a popular interpersonal communication platform, including for couples. WhatsApp, as one of the most popular instant messaging applications in the world, including Indonesia, has brought about significant changes in the dynamics of communication science. WhatsApp provides various features such as text messages, voice calls, and video calls, which allow couples to stay connected in real-time even if they are far apart. Interpersonal communication via WhatsApp makes it easy to interact, which was initially done face to face, can now be done virtually with communication technology that continues to develop. This research aims to analyze the effectiveness of WhatsApp as a medium for interpersonal communication for couples. The method used is descriptive qualitative with a literature review approach. Data was taken from journal articles, books, research reports, and other academic sources that discuss the use of WhatsApp in couples' interpersonal communication. The research results show that WhatsApp is an application that is often used in interpersonal communication between couples because of its features that allow sending text messages, voice and video calls, as well as voice and video messages. WhatsApp provides convenience in high frequency and intensity of use, which can strengthen emotional ties and provide a sense of presence even when physically apart. The benefits of using WhatsApp include convenience, accessibility, creative emotional expression, and improved relationship quality. However, there are challenges such as misunderstandings due to a lack of nonverbal cues, over-reliance on WhatsApp, and privacy and security issues. Factors that influence the effectiveness of communication via WhatsApp include the level of trust between partners and digital competence in using this application. In conclusion, WhatsApp is an effective communication tool for couples noting that challenges such as misunderstanding and dependency need to be overcome. The level of trust and digital competence are important factors that influence the effectiveness of communication via WhatsApp. This research provides insight for couples on how to use WhatsApp effectively in their interpersonal communication as well as providing a basis for further research.

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