Efektivitas Komunikasi Penyuluh Pertanian dalam Program Jaringan Irigasi Air Dangkal di Kecamatan Cepu, Kabupaten Blora

Abstract

Water management for agriculture through the development of surface irrigation and ground water has been carried out by agrarian communities to produce food. Mismanagement on water resources has possibility in causing damage to the ecological system, leading to the inability of nature to support human existence. In 2019, Cepu District received assistance namely Surface Irrigational System program and thereby this program was assisted by extension agents. To what extent the agricultural extension workers had communicated effectively in assisting this program and supporting environmentally friendly water management is an interesting discussion. This study aimed at determining the communication effectiveness of agricultural extension workers in assisting Surface Irrigational System program in Cepu District, Blora Regency and giving recommendation to improve the communication effectiveness between agricultural extension workers and farmers in conducting the program. Technically, this research used qualitative and quantitative method in descriptive design. The results indicated that extension agents who assisted the Surface Irrigational System program performed effective communication (74,01%) as they were able to improve farmers' networks and connectivity, provide farmers with easier and cheaper access to extension services; conduct regular farmers meetings; deliver programs or subsidies that motivate farmers; mobilize farmers to support agricultural activities; and develop participatory activities.